Got dreams of becoming a successful artist in the Music Business? You can do it. Success can mean different things to different people, but in most cases it equates to a few metrics like:
- Creating a buzz
- Building a following
- Making money from your brand/music
- Being seen on big blogs
- Racking up BDS radio spins
- Getting a record deal
- Going on tour, etc.
But Here’s The Big Problem
I’m just going to be very direct with you–the 4 most common reasons why artists fail in the Music Business are that:
Artists don’t know what to do. The majority of aspiring artists don’t know where to start, so they skip over a lot of important basic principles in making it in the Music Business. They also waste a lot of time and money doing the wrong things over and over… This is not entirely the artists’ fault though. It can be extremely difficult to get affordable advice and strategies from professionals that actually know what they are doing (as far as artist development) because most are either too busy, too expensive to talk to, or simply don’t want to deal with unseasoned artists.
Artists don’t know who to trust. There are hundreds of fake and scheming music companies out there that prey on naive artists, promising the world–but delivering nothing. Has this happened to you? This lack of trust makes it hard for artists to recognize real opportunities that’ll help them further their career. And without real industry connections, most indie artists won’t be able to compete against major label artists because they’ll lack a quality brand (music and image).
Artists don’t know how to budget. In the Bible it says “For which of you, intending to build a tower, sitteth not down first, and counteth the cost, whether he have sufficient to finish it? (Luke 14:28).” In other words, artists should know how much money it will take for them to reach their goal, and that can only be realized by having an actual budget.
Artists don’t have goal deadlines. A big part about achieving goals is having deadlines on when you will complete them. For instance, we all know that in order to graduate from high school, it takes 4 years. Artists should have an idea of how long it will take for them to reach their goals, otherwise what’s the point?
Keep in mind that failure is not entirely the artists’ fault, because most of them genuinely don’t know–that they don’t know.
The way that the AVERAGE ARTIST thinks is something to this effect:
- I need to put my music on YouTube, SoundCloud, and all the mixtape sites
- Perform at local open mics and beg my family and friends to come out to support me
- Tag all my friends on Facebook or spam celebrities on Instagram in the comment sections like “Not sure if you’ll read this but…” or “Check out my music and give me some feedback”
- Hoping and praying to find a manager or get signed
- Not 100% sure of themselves and wonders “what if this music thing doesn’t work out”
- Fear of failing so they stay in the safe zone
- Won’t spend $1,000 of their own money to promote their music, but will spend it on designer clothes, shoes, and jewelry to look the part
This is a very destructive plan that usually results in the artist making $0 dollars from their music and failing in the Music Business, simply because the artist is looking for a handout and is not actually putting in the work. No one likes a “freeloader.” Imagine if someone walked up to you, that you didn’t know, and said “give me a million dollars because I have talent.” How would you look at them? Would you take them serious? Probably not.
The way that the ENTREPRENEUR MINDED ARTIST thinks is something to this effect:
- I need to have a website sales funnel so I can sell my music and merch…
- I need to use Facebook and Instagram Ads to build my fan base…
- I need to register my music so that I can get paid…
- What other ways can I make money in the Music Business, besides recording music?…
- If I buy this, will this further my career or get me an ROI (return-on-investment)?…
- How can I get more industry connections from people that can get me to the next level?
- I can sign myself to my own label, and if I do get a major deal, it can be a joint-venture deal…
Entrepreneur minded artists are the ones winning in today’s Music Industry–not the average artist. The question is, are you willing to change your thinking in order to win? Most aren’t.
No matter what you decide to do, keep this in mind: The Music Business is not much different from working a 9 to 5 job at Walmart or other places (except it pays better when you have a great product). If you think about it, when you go on a new job, there’s someone there, who already knows what they are doing to train you and show you the ropes. Once you learn the basics, you pretty much got it. But for some reason, up and coming artists skip the “learning the ropes part.”
That’s another reason why there is a disconnect and so many artists who are unsuccessful.
Here’s The Simple Solution
It’s not really that hard… just learn the ropes from a music industry professional. Once you have all of the industry connections at your disposable, a strategy to show you the way based on your needs, and a machine to push you, all you really have to do is make great music and use your own money to promote it. From there, things start to happen. Once you start gaining traction, the fans will start to support you which will create a synergy around what you are doing that will get you to where you want to be.
Please note: I can’t make people like you and I can’t fix something like “wack” music, but I can help you fix the 4 most common problems mentioned above, in just 7-steps using a patent pending software I developed…
The 7-steps contain over 30 different areas for us to assist an artist in furthering their carer such as:
- Entrepreneurship (Business Plan, Logo, Raising Money)
- Advising (Attorneys and Accountants)
- Production (Professional Studio, Beats, Mix, Master, Album Art, ID3 tags)
- I.P. & Royalties (Copyright, PRO, Publishing, Radio & Retail Sales Tracking, Royalty Registrations)
- Website & Social Media (Website and Sales Funnel, Facebook, Twitter, Instagram, YouTube, Online Graphics Tools)
- Distribution (Merch Store, Digital Stores, Lyrics)
- Marketing (Music Video, Closed Captioning, Photography, YouTube Ads, Facebook Ads, BDS Radio Spins, Booking Shows, Media Coverage/Blog Placements, Spotify Playlists)
As a bonus, you’ll also get access to tools and resources to help you:
- Find a job at a major label or radio station
- Get your music on WorldStarHipHop
- Get guaranteed celebrity & major label feedback on your music
- Get your music video on VEVO
- Get song placements
- Learn how to start your own label
- Get professional online vocal lessons
- Get verified on Spotify
- And new updates as they become available!
So what’s next?
Become a member. It’s super simple and easy to get started.
- Just click the link below to join.
- Next, you’ll create a profile and submit your music so we can uncover your needs. Finally, I’ll run your submission through out patent pending software to generate you a customized 7-Step Strategy (which you’ll get back in 2 business days).
- From there, just follow your plan that’ll tell you exactly “what to do,” “who to contact,” “how to budget,” and “how many days it will take to fix your problems.” If you have any questions, I can always be reached at firstname.lastname@example.org.
If this is making sense to you and you are ready to get started, click the link below.
-Farlin Ave (@farlinave)
Interested in becoming a 7 Star Dreams member and learning more about the Music Business? Click here to join now.
Author: Farlin Ave
Naheem “Farlin Ave” Houston is a musician and founder of 7 Star Dreams. When not busy being an entrepreneur, he works as an entertainment news journalist for the mainstream Hip Hop stations 97.9 The Beat in Dallas, TX and Hot 104.1 in St. Louis, MO.
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