For some reason in college, I decided to reach out to a Grammy Award winning producer to get some hot tracks – and the beat actually changed my life. That producer, which I met through a mutual friend back in St. Louis, was behind a lot of the success of Nelly in the 2000’s…
Jayson “KoKo” Bridges of the production camp, Basement Beats, is who I’m referring to. You may have heard his work on ‘Shake Ya Tailfeather’ with Nelly, P. Diddy, and Murphy Lee, which was also the theme song on the movie Bad Boys 2.
Anyhow, I reached out to him and let him know I was working on putting together a new music project and I needed some beats. He shot me back a cool price at $25/per lease. I sent him the bread. And then I went to work.
At this time, I was working at Walmart as a part-time cashier and I didn’t have a car. So everyday on my way to work, I would rehearse what I was going to say over one of the beats I liked. One beat stuck out in particular and that’s the one I used to make a song called ‘Shittin’ On The Game.’
Once I was confident enough in the song, I booked a session at The Kitchen Studios near Dallas, TX, then caught the bus to go record it (after leaving my internship at the radio station 97.9 The Beat).
That was in July of 2012.
From there, big things happened. I traveled back to St. Louis from Dallas and shot my first professional music video (check that out below).
My song ‘Shittin’ On The Game’ got placement on the mixtape compilation ‘This That Southern Smoke Vol. 2’ hosted by T.I. & DJ Smallz, which reached over 400,000 people on LiveMixtapes.
And I got recognized by the local St. Louis newspaper, the Riverfront Times, and was able to put my story out there, from my success as both an artist and an entrepreneur.
And after all that success guess what happened? I got stuck because I didn’t know what to do next and then my buzz died.
People weren’t looking for me anymore.
My next hot single wouldn’t drop until 2017, which was ‘U Ridin Or Naw’!
Between those 5 years I had lost over $30,000 trying to figure out how to get hot again… A lot of that money I lost dealing with janky people in the Music Industry promising they could help me, but turned out to be liars and full of sh!t. They talked a good game, but couldn’t back it up.
But once I started meeting the right people who wanted to help me, things started to change (like you saw on the homepage).
And here we are.
Crazy huh? How that 1 beat I bought in my college dorm room at Collin College actually helped push me into being the professional, nationally recognized recording artist and major radio marketer that I am today…
The point is, we all have a story and sometimes we just need that little push in the right direction and the right connections to change our lives. Also keep in mind that you can’t duck the hard work. Success is a process.
Hopefully, my successes and failures give you all the tools you need to make a name for yourself in the Music Business. 🙂
-Farlin Ave (@farlinave)
Would you like to work with me to build your Music Business career? Become a 7 Star Dreams member today. Click here to join now.
Author: Farlin Ave
Naheem “Farlin Ave” Houston is a musician and founder of 7 Star Dreams. When not busy being an entrepreneur, he works as an entertainment news journalist for the mainstream Hip Hop stations 97.9 The Beat in Dallas, TX and Hot 104.1 in St. Louis, MO.
There are no comments yet, add one below.