Case Study: Tee Grizzley

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Here’s a timeline of the rise of Detroit rapper Tee Grizzley and getting his record deal with 300 Ent.

  • Nov 7, 2016 – Tee Grizzley dropped video “First Day Out” on 4sho Magazine’s YouTube channel.
  • Nov 7, 2016 – Tee Grizzley released his song lyrics on Genius.
  • Nov 16, 2016 – Tee Grizzley’s video “First Day Out” was posted on WorldStarHipHop with the caption “Buzzin Out Of Detroit: Tee Grizzley – First Day Out”.
  • Nov 16, 2016 – Tee Grizzley’s video “First Day Out” was posted on OnSmash.
  • Nov 17, 2016 – Tee Grizzley’s video “First Day Out” was featured on Hypbeast.
  • December 5, 2016 – Tee Grizzley’s video “First Day Out” was featured on Elevator Mag.
  • December 5, 2016 – Tee Grizzley’s video “First Day Out” was featured on Complex Mag in “Bout To Blow: 10 Dope New Songs You Should Be Hearing Everywhere Soon.”
  • Dec 18, 2016 – Tee Grizzley’s video “First Day Out” was featured on on Kanyetothe and mentions he amassed 10 million YouTube views and signed with 300 Ent.
  • Jan 24, 2017 – Tee Grizzley officially signed with 300 Ent. according to HotNewHipHop.
  • Mar 2, 2017 – Tee Grizzley’s video “First Day Out” and song was posted to Virdiko as a DJ pack.

So how’d he do it? From the looks of it, he simply invested money in himself and:

  • made a hot song with an industry producer
  • made a hot video
  • teamed up with a blog for his video’s release
  • had a story people were interested in
  • had perfect timing

Not much to it at all eh?

-Farlin Ave

Author: Farlin Ave

Naheem “Farlin Ave” Houston is a musician and founder of 7 Star Dreams. When not busy being an entrepreneur, he works as an entertainment news journalist for the mainstream Hip Hop station 97.9 The Beat in Dallas, TX. 

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