Fans are essential to the success of any artist. Without them, your music career is more or less an expensive hobby. So what should artists be looking for or asking their fans to do? The answers are simple.
1. Subscribe. You should always direct traffic to your website (www.yourname.com). Once your fans get there, make it easy for them to join your email list. Now that you have the email, send them something of value and use automation (something I’ll discuss in another post) to build the relationship. Everything else will fall into place.
2. Buy. Real fans support your career by funding it. They do this by buying your music and merchandise, donating money to your causes or campaigns, etc.
3. Share. Real fans share your content. It may be your latest music post or something totally unrelated. Whatever it is, be sure to thank them.
4. Follow. Real fans will follow you. Sometimes they won’t. If you have their email, you can easily ask them to follow you on any social media platform.
5. Stream. Most likely before a potential fan buys your music, they’ve probably already streamed it for free. Even if they never buy it, you still can get paid from streams (if your music is registered and distributed to outlets like Spotify).
6. Request Radio. Want to hear your music on the radio? Ask your fans to call in to their local station and request it.
7. Comment. This is the part where your fans are actually talking to you via social media. Some comments are crazy. Some may be spam/promotional. Whatever the case, be sure to talk back. Thank them. And have fun.
-Farlin Ave (@farlinave)
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Author: Farlin Ave
Naheem “Farlin Ave” Houston is a musician and founder of 7 Star Dreams. When not busy being an entrepreneur, he works as an entertainment news journalist for the mainstream Hip Hop stations 97.9 The Beat in Dallas, TX and Hot 104.1 in St. Louis, MO.
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